A decision expected after the Paris 2024 Games
End of 10-year partnership with the Olympic Games
On September 26, Akio Toyoda, president of Toyota, confirmed that the company will not renew its 10-year contract as a main sponsor of the Olympic Games after the Paris 2024 Games. This choice had already been mentioned by the brand, although it continues to financially support athletes. This announcement follows a similar decision by Panasonic, which also ended its sponsorship contract after 37 years. The International Olympic Committee (IOC) recorded significant revenue from its sponsors, reaching 2.3 billion dollars between 2017 and 2021. Despite these disengagements, Toyota remains committed to supporting athletes.
Transport Minister expresses reservations
A debate on the management of the Périphérique
The Minister Delegate for Transport, François Durovray, expressed his doubts about the decision of the Mayor of Paris, Anne Hidalgo, to limit the speed on the Paris périphérique to 50 km/h from October 1, 2024. This measure aims to reduce noise pollution and air pollution, but Durovray believes that this decision should not be made solely by the Mayor of Paris. Anne Hidalgo, however, stated that she is capable of making this decision alone, without waiting for the opinion of the State. The minister wishes to open a dialogue, recalling that the périphérique is an infrastructure used by many more people than just Parisians. This speed change sparks a debate between local and national authorities.
A context of difficulties for the manufacturer
Search for a successor for 2026
Faced with declining sales in Europe and the United States, as well as criticism regarding the management of recalls and quality issues, Stellantis has announced the search for a successor to its CEO, Carlos Tavares. Although his early departure does not seem imminent, the group wants to anticipate the end of his contract scheduled for 2026, highlighting the complexity of the recruitment process. This decision comes as Stellantis faces a drop in sales (-18% in the United States and -6% in Europe) and a decline in profits. In North America, the manufacturer aims to reduce its inventory by 100,000 vehicles to improve its position. The search for a successor, revealed by Bloomberg, testifies to the challenges the group is facing.
Long uncertain participation
Full presentation of the Tesla range
After months of suspense, Tesla has finally confirmed its presence at the Paris Motor Show 2024, where it will present its entire range. Uncertainty surrounded the manufacturer's participation, due to difficulties encountered in 2024 and its absences from previous editions. Tesla will make its big comeback, notably with the Model Y, the best-selling vehicle in the world in 2023. This show, which will begin on October 14, 2024, will feature the participation of many other major manufacturers. Tesla thus joins a prestigious list, marking its commitment to the European market.
Pop Culture and movie cars
Innovations that transform everyday life
The Paris Motor Show 2024 will feature a "Pop Culture by Movie Cars Central" exhibition bringing together 25 iconic vehicles from cinema and series, including the Batmobile, the DeLorean from Back to the Future, and John Wick's Mustang. A second exhibition entitled "Progress never stops" will highlight major automotive innovations with twenty emblematic cars, ranging from the Peugeot Type 3 to the Tesla Model S. These vehicles trace the evolution of the automotive industry and its impact on society. The exhibition celebrates the transition of the automobile from a luxury product to a mobility tool accessible to all. These events will allow visitors to rediscover models that have marked history and influenced our daily lives.
See also our blog article on the Pop Culture exhibition at the Paris Motor Show 2024
Olympic Games Article: Photo by Chris Karidis
Stellantis Article: Photo by carlos aranda
Tesla Article: Photo by Maxim
Motor Show Exhibitions Article: Photo by Mikael Norsten
